This is an article I never wanted to write. Frankly, it comes down to this…this blog, my research and customer assistance efforts is in danger of coming to an end. And frankly, I’m going to ask for your help in an effort to avoid that outcome.
When Larry and Bob decided to co-develop the ELEMENT, they did so as two completely independent companies working co-operatively together rather than form an actual new single company entity. They also both believe strongly in rewarding those who contribute. In so doing, they worked into the price of the ELEMENT a small commission. Nobody is getting rich here and I make no salary, but the commission was enough to augment my regular job and allow me to run the blog and social media, which in turn has allowed me to educate the public about PEMF in general, support our customers with research and answers to their questions, and bust some of the myths, clear up some misunderstandings in the arena, and further advance the field of PEMF…OK, pun intended.
It took three to four months before the blog bore any fruit. Once it did, it grew pretty rapidly and was the only means by which people could read about the ELEMENT etc. By six months in, the blog and my Facebook work together were creating enough sales that I could see my work could continue.
Larry’s career has largely been in hardware/software integration. He knows how to really get good results for SEO (search engine optimization). It took him 8 months to get around to going live with his company’s (Sentient Light) website for the ELEMENT. When Bob and I decided we could afford to get a website up and running for the ELEMENT, we decided it should not be Bob’s company (Tiverton Audio) website but instead should be a neutral site about the ELEMENT alone. In the meantime, Larry took just about all of his website content from my blog. At the time, I was OK with that, after all we are a team working together to put the technology into the hands of those who need it. I just had no idea what it would lead to.
This all created an unintended situation. People are coming to the blog to learn about PEMF and the ELEMENT and get their questions answered but then going to Larry’s website to purchase. Of course, they didn’t know we are separate companies doing the ELEMENT as a co-venture. Even if I had a chance at having SEO almost as good as Larry’s my photos, articles, etc. that he used on his website come up first. When someone sees two identical photos, they will always click on the first one.
If I want to be able to keep this blog, my Facebook group, and my research and assistance going, I have to get people to purchase through me, otherwise I just can’t make this work financially.
Please, if you want to see my work continue, spread the word…buy your ELEMENT through me and this blog, or through the company neutral website we created (elementpemf.com). Besides, I give better after the sale customer service anyway! (if I don’t say so myself)